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Extensive research carried out by the analysts at Technavio has shown that the global flavored milk market is expected to witness steady growth and will post a CAGR of more than 4% over the forecast period. The inclusion of flavored milk as part of school meal plans in several countries such as the US and India will drive the growth of this market over the coming years. The increasing consumption of flavored milk by children has led to a significant decrease in the consumption of soft drinks and other beverages, which lack nutritional benefits. Moreover, several professional health organizations such as the American Academy of Pediatrics and the American Academy of Pediatric Dentistry support the consumption of flavored milk by children as milk is a rich source of essential nutrients including calcium, potassium, and magnesium.
An emerging trend gaining significant traction in this market is the launch of products with new flavors. The majority of vendors are expanding their flavor portfolio to keep the customers interested in the market. For instance, in March 2016, Prairie Dairy Farms launched two new flavors for its Peeps flavored milk. The two new flavors offered by the vendor are strawberry créme and orange créme. The introduction of new flavors is likely to result in the increasing consumption of flavored milk during the predicted period.
The global flavored milk market is highly dynamic due to the presence of numerous well-established global and regional vendors. Several vendors are coming up with new innovative products and are also investing heavily in research and development to remain competitive in the market. To cater to the changing consumer preferences, the players are launching products with new flavors. Also, new and innovative packaging are introduced by vendors to seek the attention of the consumers and also to extend the shelf life of the product. The competitive environment in this market is expected to intensify with an increase in product/service extensions, technological innovations, and M&A.
Key vendors in this market are -
Other prominent vendors in this market are Arla Foods, Associated Milk Producers, Bright Food, Dairy Farmers of America, Dean Foods, FrieslandCampina, Grupo Lala, Land O’ Lakes, Morinaga Milk Industry, and Muller.
In terms of revenue, the long-life flavored milk segment dominated the market and accounted for a market share of more than 61% during 2015. Long-life flavored milk has a shelf life of about six to nine months as they are produced using the ultra-heat treatment (UHT) technique. The main advantage of dairy products produced using the UHT technology is that it can be stored for a longer period without refrigeration. Moreover, this segment is also driven by the launch of new products, for example, in 2014 Trioni launched its Daioni brand of flavored drinks in three flavors, strawberry, chocolate, and banana.
In terms of geography, the APAC region led the global flavored milk market and is likely to hold close to 69% of the revenue market shares by 2020. The market is expected to grow in the region due to various factors including increasing milk production and the rise in the number of middle-income families in the region. Moreover, the expanding population in the region will also contribute to the growth of this market in APAC over the next four years.
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PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Global dairy market
Global flavored milk market
Five forces analysis
PART 06: Market segmentation by product type
Global long-life flavored milk market
Global fresh flavored milk market
PART 07: Market segmentation by distribution channel
PART 08: Geographical segmentation
Flavored milk market in APAC
Flavored milk market in Europe
Flavored milk market in Americas
Flavored milk market in MEA
PART 09: Key leading countries
China
Japan
India
US
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
Competitive scenario
China Mengniu Dairy
Danone
GCMMF
Inner Mongolia Yili Industrial Group
Nestlé
Other prominent vendors
PART 16: Appendix
List of abbreviations
PART 17: Explore Technavio
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